Reel ‘n Page Fall 2014

Vol. XXV, no. 1    THE THOMAS J. GARLAND LIBRARY

Fall 2014

This is the 25^th year of publication for this little library magazine. On behalf of the entire library staff  (Jack, Kathy, Mary, Crystal, Charles, Carolyn, Lelia, Elaine, and Jonathan), readers old and new and regardless of location are invited to join us in person or online as Tusculum College continues another exciting school year.

About our Masthead

Your editor is occasionally asked why we have maintained the “Reel n’ Page” masthead and name for our newsletter these past many years and have not moved to some new computer-generated, full-color identity. The reason is tradition. Our logo was drawn specifically for this publication by the distinguished Appalachian artist John Bond.  We will keep it at least a while longer.

With the ongoing  makeover of Garland Library’s webpages initiated in summer 2014, it is now possible for electronic visitors to obtain all of the library’s operational news directly from its home page and library blog. Announcements, public performance notices, new database arrivals, tutorials, personnel staff happenings, and so forth are all there chronicled (in living color and often with photographs). Upon reflection, it makes no sense to repeat all of that in a newsletter.

What is not easily available in one location on the webpages are the library’s many statistics.  In every number of the Reel & Page published through the school year, we have in the past provided our most recent usage statistics, occasionally catching up for months unavailable  (lag time for the latest is usually a month or so). Comparison figures between the current school year and that preceding are published in either the April issue or a special May issue.  The 2013-14 comparison is in the May 2014 special edition, found at < http://garland.tusculum.edu/reel-n-page-summer-2014 > . Previous years’ worth of the newsletter (including statistics) have been maintained and will soon be published in an archive.

Reel & Page will now become a vehicle devoted exclusively to the promulgation of Garland Library usage statistics. All of the data past readers have found before will be included (except when unavailable), along with a few new items. The magazine will appear quarterly with statistics provided therein for those months in the interim since the last issue. Additional detail begins with the October issue.

Website (library only) Visits: Figure unavailable

Subscription database searches (total): 19,851

Total electronic visits to  the Thomas J. Garland  Library: Figure unavailable.

Inhouse computer logins by community patrons (Greeneville campus): 35

Website (library only) Visits: Figure unavailable

Subscription database searches (total): 60,883

Total electronic visits to  the Thomas J. Garland  Library: Figure unavailable.

Inhouse computer logins by community patrons (Greeneville campus): 26

Website (library only) Visits: Figure unavailable

Subscription database searches (total): 97,067

Total electronic visits to  the Thomas J. Garland  Library: Figure unavailable.

Inhouse computer logins by community patrons (Greeneville campus): 27

Website (library only) Visits: 2,553

Subscription database searches (total): 77,970

Total electronic visits to  the Thomas J. Garland  Library: 80, 523

Inhouse computer logins by community patrons (Greeneville campus): 12

Late night study hours Greeneville campus (began Oct. 27): 10-11 p.m.:   total  50, average by week: 50

11pm-12 m.:  total  15,  average by week:   15

*Ebrary was acquired by Proquest in October.

This new feature provides a detailed breakdown and amplification of information provided above.

Overall Usage

These are statistics for Residential Block 3 (October 15^th – November 7^th, 2014)

• Total hits: 9,116
• Overall Sessions: 2,553 (sessions are the period of time a user is actively engaged in with the website)
• Users: 1,266 (includes both new and returning users)
• Pageviews: 8,982 (total number of pages viewed, including repeated views of a single page)
• Pages per Session: 3.52 (average number of pages viewed during a session, including repeated views of a single page)
• Average Session Length: 3 minutes, 59 seconds
• Average Time on Page: 1 minute, 35 seconds
• Bounce Rate:  20.84% (percentage of visits in which the person left the site from the entrance page without interacting with the page)
• New Users: 1,042
• Returning Visitors: 1,511

Top 10 most visited pages

Below are the top 5 most viewed pages.

1. Main page (garland.tusculum.edu)
   • Sessions: 2,553
2. Find Articles (Database portal page
   • Sessions: 342
3. Catalog 
   • Sessions: 78
4. Off Campus Database Page
   • Sessions: 45
5. On Campus Database page
   • Sessions: 38
6. Library Policies
   • Sessions: 31
7. Online Library Orientation
   • Sessions: 24
8. Library Hours
   • Sessions: 23
9. On Campus Databases G-L
   • Sessions: 10
10. Ask Us
    • Sessions: 6

Devices Used

Desktop: 2,281 sessions

Mobile: 204 sessions

Tablet: 68 sessions

Locations

In order of the highest number of sessions, here are the locations from which visitors accessed the website:

1. United States – 2, 523 sessions
2. Unspecified – 8 sessions
3. Philippines – 5 sessions
4. France – 4 sessions
5. Mexico – 3 sessions
6. Germany – 2 sessions
7. Singapore – 2 sessions
8. Egypt  – 1 session
9. United Kingdom – 1 session
10. Indonesia – 1 session
11. India – 1 session
12. Italy – 1 session
13. Palestine- 1 session

Within the United States, there were visitors from 30 different states, plus 1 that was unspecified.

The majority of users were from Tennessee, with 2,230 sessions. Below are the top 25 access points in Tennessee and the number of sessions:

1. Greeneville – 1,330
2. Knoxville – 222
3. Morristown – 135
4. Johnson City – 133
5. Nashville – 94
6. Kingsport – 41
7. Maryville – 39
8. Oak Ridge – 35
9. Sevierville – 22
10. Farragut – 20
11. Memphis – 13
12. La Follette – 11
13. Bristol – 9
14. Pigeon Forge – 7
15. Tazewell – 7
16. Unspecified – 5
17. Clarksville – 5
18. Friendsville – 5
19. Gatlinburg – 5
20. Kingston – 5
21. Rogersville – 5
22. Athens – 5
23. Elizabethton – 4
24. Newport – 4
25. Powell – 4

Conclusions:

Lowest activity was on Saturdays; highest on Tuesdays and Wednesdays.

Number of users on mobile devices is significant.

Online orientation modules had 24 sessions, indicating active use.